Transform your passion for organizing into a thriving business that attracts clients. This course is your essential guide to building a marketing strategy for your organizing business. Learn how to define your brand, identify your ideal client, and craft a powerful marketing plan that sets you apart. From building a strong online presence to generating leads and measuring your marketing efforts, you’ll learn the strategies and gain insights to build a successful and sustainable business.
This Course Will Help You
- Classify services offered
- Appraise, modify, and plan your online presence
- Research the demographics of your service areas
- Identify your ideal client
- Create a lead generation plan
- Compare your business to your competitors
Why Choose This Course?
This course provides you with the marketing fundamentals and practical tools to effectively promote your organizing business. You’ll learn how to develop a compelling brand, target the right clients, and implement marketing strategies that generate results, allowing you to grow your business and achieve your professional goals.
Courses with this icon are one of the ten required courses needed to be eligible to take the Trained Professional Organizer Program exam.
What our students are saying
“This course provided such important and valuable information. Although I have been in business for several years now, I still learned many valuable things from this course.”
“I really appreciated this presenter! She was extremely knowledgeable, engaging to listen to (wasn’t just reading a script), and encouraging.”
Course Presenter: Kim Diamond
Kim has over 25 years of marketing and sales experience in the advertising, not-for-profit and service industries. With her degree in Fashion, Kim has a solid foundation in colour, design, architecture, and spaces. She is a Trained Professional Organizer through Professional Organizers in Canada, and earned her designation from ICD in 2018 as a Certified Professional Organizer in Chronic Disorganization (CPO-CD®). In 2020, Kim became a Certified Professional Organizer through NAPO (CPO®), and in 2021, she became a Certified Virtual Organizing Professional (CVOP™). Kim has also appeared as an organizing expert on the Hoarders Canada TV show.
Kim was on the executive of the Toronto Chapter, filling various roles, including Chair. Her company is Clutterfly Inc. and she offers services in residential organizing, moving & downsizing, preparing homes for sale and estate clearing.
Course Format
This course is delivered online and includes a video and manual. The video is approximately one hour, which you can pause, rewind and re-watch to fully immerse yourself in the materials. The video includes 3 code words which must be submitted through the course page. Upon successful submission of your code words, your record of learning will reflect successful completion of the course. The comprehensive manual includes activities, additional materials and resources.
Course Investment & Registration
Prices do not include GST/HST.
