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Calgary Chapter Professional Development Day

June 15, 2021 @ 9:30 am - 2:30 pm MDT


June 15, 2021
9:30 am - 2:30 pm MDT
Event Category:

Professional Development Day

How to Make Your Website Even Better

Don’t forget to join us Tuesday, June 15 for our Website Improvement themed PD Day! We’ve lined up three great speakers:

Website Copy That Converts By Jill Wise

9:30am – 10:45am

Learn how to write in a compelling way using storytelling and marketing techniques to encourage sales on autopilot. By the end of this workshop, you will gain a basic understanding of how to write for the web in general, and will also learn the appropriate steps to take if you want to totally revamp your website copy to show off the true value of your services.

Specific topics covered:

  • An intro to positioning your brand
  • Competitor research basics
  • Page-by-page outlines
  • Website copywriting tips

Jill Wise, Brand + Marketing Strategist, Conversion Copywriter, and Business Coach.

Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the “rules” of what you’re supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.

Improvised to Organized: Your Well-Planned Website by Chantelle Andercastle

11:00am – 12:15pm

You’re all about organizing – but have you thought about how to best organize your website? Join us as we sort, declutter, purge, and assign every item (images, text, graphics, buttons) the perfect home. You’ll have a plan for your brand new site OR a newly re-organized website in no time!

Chantelle is a Business Mentor, Web Designer, and Creator of the ALIGNED ACTION framework. Since 2018, she has helped entrepreneurs find depth + direction in their biz so they can get past where they’re stuck or where they’ve settled. Chantelle’s zone of genius is teaching service-based solopreneurs put intention behind what they do in business to move forward faster and grow bigger than they thought was possible. She is a 1/3 Manifesting Generator, a Sagittarius Sun, Leo Moon, and Libra Rising. You’ll typically find her working from her loft apartment in the middle of Canada wearing sparkly unicorn slippers!

Email Marketing: How to Create an Automated Welcome Email Series to Warm up Your Audience by Elisa Boyd

1:00pm – 2:15pm

In this training, we will cover the importance of growing your email list, how to get your audience to sign up, and how to nurture them to become clients.

Elisa is a mother, wife, and 30 something year old trying to figure it all out. She loves all things design and digital marketing in the wellness world. Her knowledge comes from real life experiences while starting and running my own company Juice Because. It was through this venture that she learned the ins and outs of social media and digital design. And let’s be honest, how to pick yourself back up after “failure”.

If you haven’t already done so, please RSVP to calgary@organizersincanada.com.


Free for POC members, $20 for guests

Location / Endroit



Person: Debbie White

Email: calgary@organizersincanada.com