Time:

• Main meeting: 7:00-8:30pm
• Chapter-only business: 8:30-9:00pm

Cost:

Free for POC members + $20 for guests

Location:

Online via Google Meet

RSVP:

Please submit your RSVP no later than 5pm on Friday, February 9, 2024 to durham@organizersincanada.com. The Google Meet link will be sent in advance of the meeting to the email used for submission of your RSVP, unless otherwise requested.

Main Meeting: Speaker Bio + Presentation Overview

BIO:

Kat Tepylo Murphy is the Head of Strategy (and Memes) at Social Kat Media. She’s also your small business’s #1 fan. Kat helps small & local businesses reclaim their time, feel more confident about their content and grow their business through effective digital marketing.

She believes showing up for your community is about so much more than feeding an algorithm and that digital marketing should not just be tolerable—but FUN and EFFECTIVE. Kat is a mom of two, who enjoys living in the country with her kids, husband and their dog. She is also very passionate about mental health and using social media for good.

socialkatmedia.com

PRESENTATION OVERVIEW:

Email marketing is a powerful tool in your marketing toolbox. So the question is how do you collect those email addresses and, once you have them, what the heck do you do next?

Email marketing is a time-efficient way to talk to your audience 1-on-1, create stronger connections, and convert your audience into clients or customers.

This workshop will walk you through setting up a mailing list and getting started with an effective email marketing strategy. You’ll learn:

1. Which platform to use
2. Important rules you need to know
3. How to get people to subscribe, and
4. How to make the most of your list, including mailing frequency, coming up with fresh ideas, and how to create engaging email content

From product launches, to exclusive savings, to stories that sell — email marketing can help take your business to the next level.

Chapter-only business: For Durham members only where we share and connect on matters relating to our operations.